The white paper on 2019 China digital reading is released at the China Digital Reading Conference Online 2020 in April 23, 2020. The white paper contains five chapters on POLICY, INDUSTRY, USERS, EPIDEMICS and OUTLOOK. It presents the development status, user behavior habits and future development of China's digital reading industry in 2019 from market, content, user, trend and other dimensions.

The total number of digital reading users in China has reached 470 million by 2019. The per capita contact of paper books is 8.8, and the per capita contact of e-books is 14.6, of which more than 20 e-books account for 53.8%. It is an increase of 3.4% over last year. In 2019, China's digital reading users have 8.8 paper books and 14.6 e-books per capita. In 2019, 53.8% of Chinese digital readers contacted more than 20 e-books, up 3.4% from last year. In terms of gender, women read a lot and men pay a lot. First-tier cities have a high willingness to pay, and second- and third-tier cities have a large amount of reading. In terms of age composition, post-90s readers account for more than half of the total, reaching 55.6%, of which college students have the strongest willingness to pay.

It is particularly worth mentioning that digital reading users are relatively serious in reading behavior as a whole, and the amount of contact with paper books of them is also higher than the national average level.

Source: http://www.bjnews.com.cn/culture/2020/04/24/720639.html