In the afternoon of August 14, Dr. Wu Jianzhong, director of Shanghai Library held a lecture on Expo culture in the 2009 Shanghai Book Fair, addressing in particular the significance and development of World Expo as well as forecasting the future of the international event. The elaborate introduction drew a crowd of readers, who asked for Dr. Wu¡¯s signature afterwards on his book entitled Core Values of World Exposition: Progress, Creativity and Communication. The director was given an interview by eastday.com, where he delivered the message to a wider public.