Theme Development of World Expositions

author: Wu Jianzhong edt.

price: RMB 45.00

isbn:978-7-5439-3473-0

Publiation:

introduction:

The book consists of five chapters. Chapter I explores the evolution of concepts and forms of early World Expos (1815-1993), from being single-purpose exhibition to multi-functional presentations, from classification by exhibits to that by content. Chapter II focuses on the development of thematic system between 1933 and 1994, and how the old classification system was gradually replaced by the thematic system. Chapter III reviews how the theme development framework was officially established at the 115th General Assembly of the BIE (1994), which defined the theme development system that was adopted and developed by the later Expos. Chapter IV examines theme development at Expos since 1994 through case studies, which covers all three major forms of theme development, i.e., exhibition, forum and events. Chapter V describes the formation and development of the theme structure and presentation for World Expo 2010 Shanghai China, accompanied by contemplative questions.

（2008-4-2）